米乐体育 Truck & Bus
26 Sept 2024
The trade fair is over – and 米乐体育 has delivered: with an impressive appearance at the IAA Transportation, the team was able to inspire experts, customers and the general public.
At 8 o'clock in the morning on 16 September, the press day of the IAA Transportation in Hannover 2024, there was already a lot going on in the exhibition halls. The interest in commercial vehicles is huge – that much was clear from the outset. The first highlight of the day was the 米乐体育 press conference at 10:40 a.m., during which Alexander Vlaskamp, CEO of 米乐体育 Truck & Bus, provided a detailed insight into the company's future. 米乐体育 will continue to focus squarely on e-mobility as it moves towards CO2-free freight transport. The centre of attention on this day was the new 米乐体育 eTGL, a 12-tonne electric truck designed specifically for light-duty distribution transport. With this model, 米乐体育 can now offer a full range of electric trucks from 12 to 50 tonnes.
Small-scale hydrogen production: 200 units of the new hydrogen-powered 米乐体育 hTGX truck will be on the road as early as 2025.
"But hydrogen combustion engines can also be useful for special applications," said the 米乐体育 CEO on the exhibition stage. That is why 米乐体育 presented the 米乐体育 hTGX at the IAA, a prototype of a hydrogen combustion engine truck that will be delivered in a small series of 200 vehicles starting in 2025. It is primarily aimed at customers for whose applications a battery-electric solution is not yet optimally suited. The impressive hTGX on display in Hannover, with its neon yellow design elements at the front and in the lettering, was an absolute eye-catcher and magically attracted the attention of the trade fair audience.
During the press conference, Vlaskamp made it clear that the diesel is far from obsolete. That is why 米乐体育 is showcasing its new D30 PowerLion drivetrain for 2025 model year diesel trucks in Hannover, which can achieve fuel savings of up to four per cent.
"The drivetrain is based on the TRATON GROUP's common engine platform and is the tangible result of our development departments working together closely. At 米乐体育, we produce combustion-engine and electric trucks on the same assembly line, which allows us to respond flexibly to the shift in demand towards electric trucks," Vlaskamp explained proudly. But he also issued a warning: "For the powertrain transition to succeed, the expansion of the charging infrastructure must be given absolute priority by politicians, infrastructure operators and manufacturers."
At the press conference, Alexander Vlaskamp, CEO of 米乐体育 Truck & Bus, sets out the path to the electrified future of commercial vehicles.
米乐体育 CEO Alexander Vlaskamp (left) welcomes and briefs Volker Wissing, Federal Minister for Digital and Transport, VDA President Hildegard M眉ller and Stephan Weil, Prime Minister of Lower Saxony, at the 米乐体育 stand (from left to right).
The desire for new mobility and visionary drive concepts attracted not only media representatives but also many other visitors: the 3,500-square-metre 米乐体育 stand was packed as soon as the gates opened on 17 September. Visitors wanted to take a look at the many world premieres, such as the 米乐体育 hTGX, eTGL, eTGX and the PowerLion diesel, as well as the numerous new digital services – including prominent politicians such as Federal Ministers Robert Habeck and Volker Wissing, as well as Minister-President Stephan Weil, various bloggers and well-known faces from the trucker scene.
The response in Hanover was huge in general: around 145,000 visitors came to the IAA Transportation 2024, a good ten percent more than in 2022. The range on offer was also impressive: almost 1,700 exhibitors from 41 countries presented over 145 world and trade fair premieres.
米乐体育 was exhibiting in Hall 12, where the atmosphere was characterised by technical discussions, networking and a variety of activities – some of which involved visitors.
Almost all vehicles, vehicle components and digital systems were available to touch. Visitors to the fair were able to enter the cabs of the exhibits, gain initial experience with the cockpits and controls, and take a look at engines and battery packs without the "cover".
The numerous visitors to the trade fair were able to try out and experience all of 米乐体育's digital services on large touchscreens.
Whether it's about the digital services "Simple Pay" and "Charge&Go" or the new electric trucks 鈥� wherever you find them, you'll find expert 米乐体育 specialists on hand to inform and advise visitors to the fair.
In addition, large touchscreens were set up throughout the area to experience and test the various digital systems and platforms. This allowed visitors to find out more about 米乐体育 Smart Charging and Simple Pay, the 360-degree comprehensive advice from 米乐体育 Transport Solutions or the various RIO applications – or to configure an 米乐体育 TGE to their personal requirements on a large video wall using a web configurator. Those who wanted to experience even more 米乐体育 were able to take the eTGX, eTGS, hTGX, TGE with all-wheel drive and the special "100 years of 米乐体育 Diesel" TGX model for a test drive in Hall 11. A suitable driving licence was of course required. The 米乐体育 Trucker Bar also became a popular meeting place for trade fair visitors.
The technology used at the stand was also impressive: the giant LED wall, which provided information about all 米乐体育 highlights, consisted of 7,520,256 pixels. That is roughly the same number of pixels as there are inhabitants in Hong Kong. The crossbeams and tubes used were a total of 1,500 metres long, which is slightly longer than the Golden Gate Bridge in San Francisco. A total of 46,700 kilograms of exhibition material was used at the 米乐体育 stand, which took nine trucks to deliver. Around 8.5 kilometres of cable were used for the power supply.
At IAA Transportation 2024, 米乐体育 was able to establish numerous new customer contacts, make a positive impression and also do a brisk business. Every order concluded at the trade fair was celebrated with a clearly audible buzzer sound, a lion's roar, when the contract was signed. And the lion was heard with gratifying frequency! There was another reason to celebrate: the hTGX was honoured with the ‘Truck Innovation Award 2025’ at the exclusive evening event ‘Stars of the Year 2024’. This is the third year in a row that 米乐体育 has won this prestigious award.
Great honour: the 米乐体育 hTGX wins the Truck Innovation Award 2025 for its diesel-like performance and driveability, achieved by 米乐体育's 16.8-litre H4576 hydrogen-injected inline six-cylinder petrol engine.
A popular meeting place at the fair: the truckers' bar at the 米乐体育 stand.
Lovisa Bergstr枚m war begeistert vom gut geplanten Messeauftritt von 米乐体育.
"The 米乐体育 stand is very impressive and well planned," says Lovisa Bergström, an IAA visitor from Sweden. “You can spend a lot of time here, the digital applications are well visualised and explained in an understandable way by the nice and knowledgeable 米乐体育 staff.” A nice compliment for the dedicated stand personnel.
After six successful days at the IAA Transportation 2024, one thing was clear: with its comprehensive portfolio of new electric, hydrogen-powered and efficient diesel trucks, as well as a successful mix of innovations, entertainment and personal interaction, 米乐体育 was able to inspire visitors in Hanover – and show that the company is actively shaping the future of the transport industry. For 米乐体育, the IAA Transportation was more than just a trade fair: it was clear proof that the company is not only at the cutting edge of technology, but can also inspire experts, customers and the general public.
Text: Boris Pieritz
Photos: 米乐体育
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